Understanding Analyst Influence: Best Practices
Description
Analyst influence starts with an analyst’s research into a market (buyers, sellers, drivers, macro economic factors, technology). One of the most common and widely known forms of research for an analyst is a vendor briefing. A briefing between an analyst and a vendor is a meeting in which vendors typically update analysts on new products, changing business models, mergers and acquisitions, or to also start a new relationship. Find out how to make these meetings, and your relationship with analysts, count.
This piece is part of a series titled “Understanding Analyst Influence.” Through print and video pieces, the Juniper Networks Global AR team’s goal is to inform audiences about the influence of analysts in today’s market, how analysts work and who they work with, common trends in the analyst industry, and how to master communication and relationships with analysts.
Post your comment
