CTIA 2012: Mobile Giving Foundation Rebranding Program
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Description
Jim Manis, CEO of the BBB - Mobile Giving Foundation, discusses with RCR Wireless News, the importance of reinforcing integrity, trust, and charity standards as part of Mobile Giving Foundation co-branding program with the Better Business Bureau.
The precursor to the launch of Mobile Giving Foundation, was the emergency disaster mobile relief to Katrina. Bill Clinton, at the 2007 CTIA keynote, laid down the gauntlet by noting that mobile was a powerful technology and could be used for social action.
Syniverse, in addition to being the Platinum sponsor of the BBB Mobile Giving Foundation, participated in the inaugural CTIA Corporate Philanthropy Pavilion at CTIA Wireless International 2012 industry event.
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