Understanding Analyst Influence: The Buyer's Journey

The buyer's journey focuses on the moves that any buyer makes when deciding on whether or not to purchase a product. Kathleen Schaub from the analyst firm IDC, dives into the buyer's journey and shoes us how it's changing, and how analysts have a hand in the process.

This piece is part of a series titled “Understanding Analyst Influence.” Through print and video pieces, the Juniper Networks Global AR team’s goal is to inform audiences about the influence of analysts in today’s market, how analysts work and who they work with, common trends in the analyst industry, and how to master communication and relationships with analysts.

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