#CTIA13 What Do Consumer Product Brands Do With Big Data? 2% Spent On Mobile
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CTIA 2013: SAP Mobility President John Sims believes brands should be spending more that 2% on mobile marketing.
Listen in to RCR Wireless News interview with SAP Mobility for insights on how consumer product companies can gain from using their analytics products, including more targeted ad campaigns.
MAQ01522
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