Bank Customers Are Fickle, So Financial Companies Must Address The Whole Omni-Channel Experience

o In the third of our four-part mini-series analysing the financial services industry, Peter Chidiac (Managing Director A/NZ) addresses the changing behaviour of customers who have become fickle as a result of choice. Importantly, Peter explores how organisations can become more competitive through holistic approaches to customer experience, and the value of short-term strategies.

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