2014 Mobile Messaging Predictions: OpenMarket
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2014 Mobile Messaging Predictions:
"Mobile app frenzy will fade, enterprises will continue to use SMS for customer engagement and finally, "rogue" enterprises users will catch attention of CIO and the CIOs will look to consolidate SMS spend - basically moving from tactical to strategic mobile messaging programs."
Steve French, Head of Product Management and Marketing with OpenMarket, a division of Amdocs, shares his Mobile Messaging predictions with Jeff Mucci from RCR Wireless News.
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