CTIA 2013: Russell McHugh Of Abalta Technologies On WEBLINK

Russell McHugh, Director of Sales, speaks to Limor Schafman of RCR Wireless about Abalta's new WEBLINK offering, connecting any smartphone to a car's built in display system. This allows for drivers to bring their own favorite devices into the car and use them safely via the head unit in the car. It also enables automakers to stay current with technology advances (rather than having customers wait to buy/lease another car every 2-5 years). Automakers can also use this as a marketing tool, creating an ecosystem of branded applications specifically for their drivers.

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