CCA Global Expo Keynote Address: Competitive Carrier Strategies For Monetizing Cloud Services
Description
Steve Bourgeois, VP, Cloud Strategy, Ericsson North America
Description: Operators face a major opportunity in defining and communicating the unique value they bring to the cloud services game -- simply put all cloud services require network access. Rather than replicate over-the-top providers' efforts by creating IaaS solutions and reselling SaaS offerings, carriers should compete by developing "as a Service" solutions while strengthening the "intelligence" of their networks This positions operators as the essential link between QoS-enabled, policy-aware network access and cloud-based, high-margin, latency-intolerant applications and services, creating a powerful path to monetizing cloud services. During this keynote, Ericsson will discuss how building service offerings that combine sophisticated network capabilities with application--specific performance requirements and individual user preferences enables carriers to deliver a superior customer experience.
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