Optimizing Network Performance With A View To Service Creation And Monetization

A conversation with Danielle Elaine Smith, Marketing Director

In our discussion with Danielle Elaine Smith, Marketing Director at Alepo, we talked about policy and how a continuous feedback loop has emerged to use real-time network and subscriber information to set policy. Danielle told us: “Using real-time analytics and insights from the subscriber and from the network, we’re able to feed that back into the operator’s decision-making process and then feed that back into the types of packages that the operator is building and sending out. We really see it as a kind of constant feedback loop: put a product out, collect analytics on it, make decisions, and refine and refine.”

She added: “A lot of times, when we talk about network capacity, we’re talking about how we handle capacity crunch. But we can also expose opportunities where maybe the network is underutilized or where we can find points of value in the network and expose those to deliver better quality of experience and to better monetize services.”

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